Dr. Jill M. Bert, Optometrist


Dr. Bert is thrilled to be a new small business owner in Edgewater and is dedicated to giving back and being involved in the community. Private practice optometry is Dr. Bert’s passion and she takes pride in providing exceptional care to every patient she sees. Dr Bert takes a holistic approach to eye and health care. She not only provides a thorough eye examination but spends time with each patient to ensure they are achieving the best and most functionally efficient vision possible. Dr. Bert is able to assess the health of the eyes and how it is connected and related to each patient’s overall health. She takes a special interest in nutrition and how it affects the eyes and body. Dr. Bert loves providing pediatric eye care and participates in the Infant See program providing eye exams at no cost to infants under one year of age. Her specialties include nutraceuticals, pediatrics, ocular disease and corneal disease including the fitting of specialty contact lenses and myopia control.

Dr. Bert grew up in the suburbs of Chicago and received her Bachelor of Science in Business Management from Purdue University in West Lafayette. She also spent time abroad working on her pre-doctoral studies at Trinity College in Dublin, Ireland. Dr. Bert completed her Optometry Doctorate with clinical honors from the Illinois College of Optometry. She has had extensive experience with surgical co-management and directed the specialty contact lens section at Lakeshore Eye Physicians surgical center in Chicago. She also spent time at the William Chappell Jr. Veterans Outpatient Clinic in Daytona Beach, Florida where she focused on treatment and management of ocular disease.

Dr. Bert volunteers as a member of the Young Professional Alzheimer’s Association, the Junior League of Denver and is an active member of her church. She is also a member of the Colorado Optometric Association and the American Optometric Association. She has been to Honduras and Mexico with Volunteers in Optometric Service for Humanity providing eye and vision care to villages that do not have access to health care. She loves to travel and is an avid skier, golfer and tennis player. Dr. Bert loves the outdoor activities of Colorado and spends her free time kite surfing, wake boarding, hiking and back country skiing with her fiance, Sam.


Dan Crowell ABO Certified Optician


Dan Crowell has been in the optical industry since 1987. He began his career as a laboratory technician where he discovered his passion for great optics. With his precise attention to detail and ease of teaching others, it was not long before he became lab manager. As Dan broadened his experience in the optical world, he discovered his true calling was working with people as a dispensing optician. He recently joined Dr. Bert at Lakefront Eye Care who shares a common mission to help people achieve their very best vision. Dan is a guru of new lens and frame technologies and his favorite guinea pig is himself. Patients seeking optimal visual performance with their glasses will not meet a more friendly or knowledgeable expert in the field, especially when it comes to progressive no line bifocals. Dan takes the time to educate every patient on the latest technologies available in terms everyone can understand. He believes every person has a unique set of needs and wants, and takes pride in empowering patients with the knowledge necessary to design lenses to fit their lifestyle. “With all of today’s great, new tech, I firmly believe I can help YOU build the best glasses you’ve ever had!” In his spare time he loves playing hockey, golf and wrestling with his dog. Golfing glasses are one of his favorite types of glasses to design.


Penny Mays

Penny Mays is Lakefront Eye Care’s own Edgewater native; born, raised and living in the same home she grew up in. Penny helped Dr. Bert open Lakefront Eye Care in 2015 from placing the first frame up on the wall to helping grow the practice and introducing new and advanced technologies that provide extraordinary and personalized care for the community. Penny’s personal experience of needing corrective glasses and contact lenses since she was a young child inspired her dedication to the field of optometry. Her passion for patient advocacy can be seen everywhere in the practice from scheduling appointments and analyzing how to best utilize insurance and vision plan benefits, to her work as an ophthalmic technician and helping patients through specialized testing. She loves teaching patients about different options for contacts lenses and their handling with her expertise in soft contact lenses, RGP hard lenses and specialty scleral lenses. Penny’s experience in the optical has made her one of Lakefront Eye Care’s best opticians. She understands the importance of finding that perfect frame and recommending the latest and greatest lens technologies to help each person’s individual vision needs. Penny believes the gift of sight is one of the best gifts anybody can give and is honored and proud to be a part of it. During her free time, Penny loves spending quality time with her family. She has a husband, 3 children and 3 dogs that all enjoy outdoor activities and enjoying life to the fullest.


Amanda